Beyond the logo, color is the most recognizable aspect of creating a brand identity for a client and the most impact-full choice. Choosing the right color palette can highlight business’ strengths and help the client attract the right customers. The color palette has two layers: primary and secondary palettes, each with its own sub-groupings of colors and meaning while maintaining a sense of hierarchy, balance and harmony.

Versatility is key when considering variations on the logo. Single Color Logo’s can be simpler and more instantly readable than more color variations which have an opportunity to define different business divisions or bring variety to the system. Color Variations is a difference without changing the overall brand and the key to an effective logo is brand recognition. We help the client stand out from the competition.