Developing a meaningful concept is a crucial step in any design project. It’s a skill that few agencies really take time to understand and appreciate. Creating concepts is just like a strategic brainstorming session, where several items are considered as they are put together. Similar to any brainstorming exercise, we don’t dismiss any ideas. It’s important to talk and connect with the client at this critical stage. We try to find inspiration and think outside of the box because we believe that good concepts speak for themselves. Concept-less designs don’t have that kind of life.