The Design Brief
The first part of the design process involves a discussion with the client about the company’s goals and visual aesthetic, gathering as much information as possible.
Once a good amount of general information has been gathered, we dive deeper into the research stage and step in the shoes of the client.
We start dropping ideas and once they begin flowing onto the page in text form, visual symbols and shapes begin to take form too. We avoid the cliche and make the project as own-able as possible.
Now it is time to develop concepts, themes and text while sketching ideas and examining all possible angles and directions.
At this point, the most successful ideas have made it through development and with digital implementation, they come to life.
The most effective choices are presented to the client for consideration.Tweaks will be made to represent the clients’ wishes and then the improved project is presented to the client again.